Monday, June 09, 2008
Anheuser-Busch expands iconic American brew in Asia
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This Bud's for Vietnam: Anheuser-Busch expands iconic American brew in
Asia
ST. LOUIS - Anheuser-Busch is launching Budweiser in Vietnam as it
extends its expansion in Asia.
The St. Louis-based brewer on Monday announced an import and
distribution agreement with Gannon Distribution Co., making Budweiser
available in Vietnam starting this week. Initially, Budweiser will be
available in bottles and cans in upscale bars, restaurants and
supermarkets in Ho Chi Minh City and in select chain outlets across
Vietnam.
"Vietnam's growing economy and large young adult population make it an
ideal market for Budweiser," said Walter Blocker, chief executive
officer of the Gannon Group Vietnam Ltd.
Tom Santel, CEO and president of Anheuser-Busch International Inc., said
Vietnam experienced double-digit beer volume growth for the past three
years.
The Budweiser sold in Vietnam will be brewed and packaged at an
Anheuser-Busch facility in Los Angeles.
Anheuser-Busch holds a 48.5 per cent share of the U.S. beer market. But
that market has flattened in recent years, and the brewer has
increasingly looked overseas for growth.
In April 2007, Anheuser-Busch announced plans to double distribution in
China, a move expanding Budweiser distribution to an additional 100
cities. The company noted at the time that China is the world's
fastest-growing beer market. Anheuser-Busch has a 27 per cent stake in
Tsingtao, China's best-selling premium beer.
Also last year, Anheuser-Busch announced a joint venture with Crown
Beers India Ltd., giving the company entry into the beer market in
India. Under that agreement, Anheuser-Busch brews, markets and
distributes Budweiser and other beers in India. Each company has a 50
per cent ownership in the joint venture.
Anheuser-Busch also has 50 per cent ownership in Grupo Modelo, Mexico's
leading beer-maker.