Thursday, August 16, 2007
His textbook is like a Bible for MBA students...
Marketing guru Philip Kotler comes to Vietnam
Local dailies
Marketing guru Philip Kotler has arrived in HCMC to preside at an international marketing conference to be held here today. More than 700 leading enterprises from Vietnam and regional countries will be represented by their CEOs and chief marketing officers at the “New Marketing for New Age” conference. Chairman of the World Marketing Association Hermawan Kartajaya will also speak at the convention.
The Financial Times selected Kotler as the number four management guru of all time behind Jack Welch, Bill Gates, and Peter Drucker.
