Thursday, July 14, 2005

 

Magic Kingdom

The key to Disney's Magic Kingdom is not the smiling 200-centimeter high carton characters walking around the park, or the thrill rides or sweet smelling chocolate shops.

The key is the janitors.

Every time a child spills a bag of chips, or someone tosses a paper towel in the wrong direction in the restroom, a Disney staff member is there to clean it up, usually within five minutes.

The result? As a guest, you feel just as inclined to clean up after yourself as the janitors. You feel that the entire organization respects itself and you as a guest. You feel a bit better respected, maybe you end up spending a bit more in the park's stores. So the system works well for your mental well-being as well as for the park's top line.

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